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New video highlights the Driving the Electric Revolution Industrialisation Centres

New video highlights the Driving the Electric Revolution Industrialisation Centres and the pivotal work they aim to accomplish.


A new animated video has been launched by Driving the Electric Revolution Industrialisation Centres (DER-IC). Created by marketing agency Wardour, the introductory video is designed to showcase the project and raise awareness of the centres for those in the power electronics, machines, and drives (PEMD) supply chain.



Driving the Electric Revolution Industrialisation Centres were set up in 2020 with support from the UK Research and Innovation team and are led by Newcastle University. The animated video serves to give people an overview of DER-IC and highlight the opportunities and support available.


As the government drive forward with their net zero goals, DER-IC plays a key role in helping to accelerate solutions and address the challenges for the PEMD supply chain market in the UK. The animated video illustrates the sectors covered and the support network of DER-IC in a concise and compelling way, which is critical in effectively communicating the work we do to the businesses we support.


The new film has been launched to inform the PEMD supply chain about DER-IC to enable them to contact the centres and find out how we can support them in their journey to electrification.


Andrew Strange, Content Director at Wardour, says: “In an ever more complex world animation has become an important way to make critical but complex topics accessible, engaging, and inspirational. It has been rewarding for us to work with the team at DER-IC to bring to life both the importance of PEMD in the fight against climate change and the very real opportunities for British companies.”

The film will be part of the website and showcased at various events. It debuted at Cenex LCV, where it was showcased proudly within the DER-IC exhibition stand allowing visitors a quick snapshot of the DER-IC project.


Click here to watch the film and discover more about the Driving the Electric Revolution Industrialisation Centres.

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